Professional Assessment Ltd provides services for training organisations and employers involved in the delivery of Apprenticeships and adult learning.
Our services:
Who are the people at PAL?
Established in 2017, Professional Assessment Ltd (PAL) was formed by a group of people with vast experience of assessment and vocational training delivery.
The team at PAL is passionate about inspiring and supporting people to achieve their potential, and about driving up quality in learning, development and assessment.
The PAL Teams
PAL’s Senior Management Team
Linda Martin
Managing Director
For over 20 years, Linda has worked in the field of learning, development and assessment within the service sector. Clients have included the Metropolitan Police, Guys and St Thomas NHS Trust, the Royal College of Nursing, IHG, the Caribbean Tourism Organisation and the BBC, as well as colleges and other vocational training providers.
Linda is passionate about and vastly experienced in designing, developing and testing vocationally based assessment instruments. Linda has built a reputation as a highly respected learning and development professional, and her attention to detail supports PAL’s research and policy development activities.
Linda has also held the head of the centre and Ofsted nominee roles on numerous occasions and has held senior management roles in work-based learning as well as establishing PAL as a reputable EPAO/AO
Rupert Crossland
Director of Audit and Compliance
Rupert joined PAL as Director of Audit and Compliance in January 2018 following a successful 4-year tenure as Head of Compliance at a large, national training provider. Prior to this, he held a variety of senior auditor positions with the (then) Skills Funding Agency and, formerly, the Learning and Skills Council. This enabled Rupert to gain 20 years of valuable experience and build a strong professional network.
Rupert has built a reputation as somebody who has a robust but measured approach to funding compliance and he supports training providers to drive meaningful business improvements through their compliance activities.
Rupert currently sits on the board of directors at PAL and leads a team of compliance experts to deliver a high-quality service to providers.
Paul Kelly
Qualifications Director
With a career in education and assessment spanning twenty-five years, Paul has held a wide variety of roles ranging from teaching and leading in secondary, further and higher education institutions, performing the GCSE Chief Examiner function, designing qualification and assessments, and leading on regulatory and compliance for a number of Awarding Organisations and End-point Assessment Organisations.
Paul specialises in ensuring the validity and reliability of qualifications and end-point assessment, and also has vast experience in operational and strategic leadership for assessment design and delivery.
Paul joined PAL as Qualifications Director in July 2021 to lead the development team and oversee the assessment production process. Paul is responsible for the design and performance of assessment materials across all assessments, and also for leading on regulatory compliance matters.
Ioana Dincu
Business Operations Director
As the newly appointed Business Operations Director, Ioana brings a wealth of experience and a profound passion for education to the PAL team. Prior to this, she has held different senior positions in End-point Assessment Organisation and Awarding Organisation.
With a robust career spanning over 12 years in the apprenticeship sector, Ioana has developed a comprehensive knowledge of the intricacies involved in vocational training and assessment, as well as a real understanding of all the stakeholders’ needs.
Ioana is responsible for PAL’s business development strategies, optimising EPA operational processes and upholding the highest levels of quality, whilst fostering a culture of excellence.
PAL is committed to engaging with stakeholders and suppliers to address the risk of modern slavery in our operations and supply chain.